Innovation and commercialization pathway in gastrointestinal endoscopy: a practical primer from American Society for Gastrointestinal Endoscopy.

Gastrointestinal endoscopy has undergone rapid technological evolution, yet many clinician innovators remain unfamiliar with the pathways required to translate ideas into commercially viable technologies.

By outlining key strategic, regulatory, and operational considerations, this primer aims to equip clinician innovators with foundational knowledge to navigate the pathway from unmet clinical need to scalable endoscopic technology.